Turn your workshop recordings into lucrative products that can sell for hundreds of pounds each providing powerful streams of income

Why Record My Workshop  Obviously not all workshops or seminars need to be recorded if the information is not relevant to your customers or others in your field but if it is why not have your presentation or workshop recorded as a DVD or CD set as this opens up a host of marketing opportunities for you.  Business training products are extremely valuable and often sell for several hundred pounds each especially when sold as a course.  However the information must be good quality and highly targeted.

The video below is just a short exert from a recent Camulodunum Toastmasters meeting recorded in Colchester.

Company meetings can also be recorded so that staff and employees who were unable to attend can benefit from the knowledge without having to be there.  It can also be used as an excellent reference tool to refer back to at anytime and of course transcribed if required.

Services Offered  We can provide all the equipment you need from wireless microphones, speakers, sound mixer, projector and of course enough cameras to cover the event properly.  The choice is yours from just having the PA system to having your workshop recorded in audio or video to your personal specification.  We can edit it for you and provide you with the finished product offering a full service from start to finish or you can edit it yourself.  You decide what level of service you require.

We can also convert your Power Point presentations and VHS tapes to DVD and edit, add or remove any information before producing the final disc.  This will give your old tapes a new lease of life which will preserve your video for many years to come.

                     Training Companies  Training companies can really benefit from recording their training sessions.  Once the product has been produced it can be packaged with future courses to increase their perceived value enabling the training company to charge a higher price.  Duplication of the original product is not expensive but it gives the attendee great value if they are getting audio/video training materials to take away after their course.  They will be able to reinforce what they have learned at anytime in the future making the learning experience far more valuable and long term. 

Of course those training materials and any others produced can be sold as a valuable product to other potential clients who either could not afford the course or were unable to attend for what ever reason.  The obvious benefit of selling training information is that people do not have to leave their place of work to attend the course.  This saves the company down time, accommodation costs and the course fee.  It also enables the training company to sell training materials to their target market nation wide instead of just the few people who can attend the course.

Branding  When your products are produced they are printed with your company name, contact details and logo.  Your company details and web address can also be incorporated in the beginning and at the end of the DVD or what ever media you choose.  This makes them a great marketing tool as you can invite the buyer to your web site, talk about other products or services you have and include a leaflet in the packaging promoting other products as well.  This is a great way to sell on the back end and effectively gives you free marketing as they would be paying for the postage and packaging when they bought the product anyway!

Bundling Products  Another great way you can really benefit from information products is to bundle them with another product or service to increase sales.  For example if you were selling a course, workshop or seminar the information products you already have could be included free as a great incentive to invest in your training but obviously they would have to be similar to or benefit the training being offered.  The products being bundled with your course or workshop would give your course a much higher perceived value making it exceptional value for money.  However the cost of including those free training products would be minimal compared to your increased sales!

Of course information products don't have to be just bundled with a training course or workshop, they can be used as a real incentive to buy any product as long as the information is of real value to the customer and benefits the product being sold.